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Hilton Hotels & Resorts
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Refreshed Hilton Hotels & Resorts Brand Identity Emphasizes Leisure Portfolio
Global Hotel Brand's Development Pipeline Includes Resorts In Seven Countries
August 16, 2010
MCLEAN, Va. - Hilton Hotels & Resorts (formerly Hilton Hotels), the flagship brand of Hilton Worldwide, introduced a refreshed brand name and logo today. The new name and stylish logo holistically represent the brand's extensive global portfolio, which includes more than 70 resorts with more than 32,600 guest rooms in key leisure markets around the world.
"Generations of global travelers share a strong connection with our brand identity," said Dave Horton, global head, Hilton Hotels & Resorts brand. "Our name and core mark are both recognizable and incredibly powerful. This evolution reflects the modern style and world-class resorts that define our brand today."
The logo change continues an enhanced leisure marketing strategy for the brand. There are currently more than 70 Hilton branded resorts in 25 countries around the world. Furthermore, the Hilton Hotels & Resorts development pipeline currently includes more than 11 resort properties from Argentina to Ras Al Khaimah, U.A.E. and Hangzhou, China.
The many award-winning and legendary resorts within the brand include Caribe Hilton, birthplace of the Pina Colada; Hilton Namhae Golf & Spa Resort, World Travel Award winner as South Korea's leading resort and golf resort; Hilton Moorea Lagoon Resort & Spa, 2010 TripAdvisor Traveler's Choice Award, global winner for romance; and Hilton Hawaiian Village Beach Resort, recently named one of the ten best family beach resorts in the United States and the Caribbean by Parents magazine.
Earlier this year Hilton introduced "Stay Hilton. Go Everywhere.," a global advertising campaign promoting the brand's more than 530 hotels and resorts in 76 countries across six continents. The campaign calls special attention to signature Hilton resort properties while entertainment industry integrations have placed Hilton resorts on popular television shows.
A global consumer research study conducted as part of the logo refresh indicated strong awareness of the signature "Hilton cartouche" and association of the symbol with highly positive brand attributes. The contemporary design is the first change to the iconic brand's logo since 1998.
Design features of the refreshed logo include:
- Addition of "Hotels & Resorts" to create a clearer distinction between Hilton Worldwide, the corporation, and the Hilton Hotels & Resorts brand;
- Introduction of a sophisticated blue logo color;
- Use of a new, contemporary font named "Hilton," which was custom-designed for the brand; and
- A smaller cartouche that provides a modern look and places more emphasis on the Hilton name.
The Hilton brand logo has evolved to reflect design trends and notable steps in the brand's journey for more than 90 years. For example, in 1977 the brand's logo featured a rainbow icon, while an icon of a globe appeared atop the logo in the 1950s after the brand opened its first international property, the Caribe Hilton. The refreshed Hilton Hotels & Resorts logo will initially be used in brand activities and communications, and will be introduced at the property level in 2011. Hilton Worldwide's logos and imagery will remain unchanged.
John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.