eforea: spa at Hilton Launches to Franchise Hotel Owners

More Than 90 Locations Currently in Development for Innovative Global Spa Concept

This information originated in American English.

January 25, 2012

MCLEAN, Va. and LOS ANGELES - Hilton Worldwide today announced continued expansion of eforea: spa at Hilton, its innovative global spa concept. Refined at seven properties owned or managed by Hilton Worldwide since debuting in late 2010, the turnkey spa solution is now available to franchise owners across the Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands. Already one of the fastest growing spas in the world,eforea: spa at Hilton offers a spa solution with consistent standards, customizable key elements and ease of implementation. Franchise availability is expected to expand the eforea concept's global pipeline, which already includes more than 90 locations in development at Hilton Worldwide managed hotels.

"The success of eforea: spa at Hilton demonstrates what our company, Hilton Worldwide, doesbest -  provide best in class solutions for property owners and compelling reasons for today's travelers to choose Hilton," said Jim Holthouser, global head, full service brands, Hilton Worldwide. "eforea has been well received by spa-goers and hotel developers around the world. Our concept can make opening a new spa faster and cost-effective for our hotels and it  is poised to expand and enter new markets at a rapid pace."

Hilton Worldwide leverages its expertise as one of the world's largest spa providers. eforea: spa at Hilton provides a cutting-edge spa concept that meets guests' needs around the globe while also being cost effective and easy to implement. Thespa's design concept ensures consistent spa installations globally while honoring local cultures and a sense of place. Design standards are complemented with the ease of standard operating procedures, global supply agreements, training curriculum and an exclusive treatment menu, which can make opening a new spa simpler.

eforea: spa at Hilton also offers owners an online booking engine, pre-opening support, sourcing and distribution of retail products by L'ITYA, Vitaman, Kerstin Florian and Peter Thomas Roth, and a distinct brand identity with standards and a full collateral suite.

"We are optimistic about the new potential for growth of eforea: spa at Hilton as we work with our current and potential owners to help them meet the needs of today's travelers," said Tyra Lowman, senior director, global spa, full service and luxury brands, Hilton Worldwide. "From our signature treatment journeys to core design elements and global marketing, we are focused on building consumer preference for eforea and helping our hotels excel in the competitive spa environment."

In 2011 Spa magazine readers ranked eforea: spa at Hilton as a top five spa brand. The eforea experience is shaped by threesignature treatment journeys - the Essentials Journey, Escape Journey and Men's Journey - all which customized to provide balance and wellness for body and soul. In December 2011 Hilton began selling eforea: spa at Hilton products on its retail site, www.hiltontohome.com. Since launching, eight Hilton properties in five countries currently offer the eforea experience. Hotels currently featuring eforea spas include: Hilton Short Hills (New Jersey, U.S.A.), Millennium Hilton Bangkok (Thailand), Hilton On The Park Melbourne (Australia), Hilton Pattaya (Thailand), Hilton Queenstown (New Zealand), Hilton Surfers Paradise (Australia), Hilton Grand Vacations Suites on the Las Vegas Strip (U.S.A.), and Hilton Baku (Azerbaijan). 

Find more information, watch video interviews and enjoy virtual tours of eforea at www.hiltonglobalmediacenter.com/eforea. Additional information for consumers is available at www.hilton.com/eforea and www.hiltontohome.com.

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212

Dasha Ross
Hilton Worldwide
+ 1 703 883 5805

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.