eforea: spa at Hilton Launches to Franchise Hotel Owners

More Than 90 Locations Currently in Development for Innovative Global Spa Concept

This information originated in American English.

January 25, 2012

MCLEAN, Va. and LOS ANGELES - Hilton Worldwide today announced continued expansion of eforea: spa at Hilton, its innovative global spa concept. Refined at seven properties owned or managed by Hilton Worldwide since debuting in late 2010, the turnkey spa solution is now available to franchise owners across the Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands. Already one of the fastest growing spas in the world,eforea: spa at Hilton offers a spa solution with consistent standards, customizable key elements and ease of implementation. Franchise availability is expected to expand the eforea concept's global pipeline, which already includes more than 90 locations in development at Hilton Worldwide managed hotels.

"The success of eforea: spa at Hilton demonstrates what our company, Hilton Worldwide, doesbest -  provide best in class solutions for property owners and compelling reasons for today's travelers to choose Hilton," said Jim Holthouser, global head, full service brands, Hilton Worldwide. "eforea has been well received by spa-goers and hotel developers around the world. Our concept can make opening a new spa faster and cost-effective for our hotels and it  is poised to expand and enter new markets at a rapid pace."

Hilton Worldwide leverages its expertise as one of the world's largest spa providers. eforea: spa at Hilton provides a cutting-edge spa concept that meets guests' needs around the globe while also being cost effective and easy to implement. Thespa's design concept ensures consistent spa installations globally while honoring local cultures and a sense of place. Design standards are complemented with the ease of standard operating procedures, global supply agreements, training curriculum and an exclusive treatment menu, which can make opening a new spa simpler.

eforea: spa at Hilton also offers owners an online booking engine, pre-opening support, sourcing and distribution of retail products by L'ITYA, Vitaman, Kerstin Florian and Peter Thomas Roth, and a distinct brand identity with standards and a full collateral suite.

"We are optimistic about the new potential for growth of eforea: spa at Hilton as we work with our current and potential owners to help them meet the needs of today's travelers," said Tyra Lowman, senior director, global spa, full service and luxury brands, Hilton Worldwide. "From our signature treatment journeys to core design elements and global marketing, we are focused on building consumer preference for eforea and helping our hotels excel in the competitive spa environment."

In 2011 Spa magazine readers ranked eforea: spa at Hilton as a top five spa brand. The eforea experience is shaped by threesignature treatment journeys - the Essentials Journey, Escape Journey and Men's Journey - all which customized to provide balance and wellness for body and soul. In December 2011 Hilton began selling eforea: spa at Hilton products on its retail site, www.hiltontohome.com. Since launching, eight Hilton properties in five countries currently offer the eforea experience. Hotels currently featuring eforea spas include: Hilton Short Hills (New Jersey, U.S.A.), Millennium Hilton Bangkok (Thailand), Hilton On The Park Melbourne (Australia), Hilton Pattaya (Thailand), Hilton Queenstown (New Zealand), Hilton Surfers Paradise (Australia), Hilton Grand Vacations Suites on the Las Vegas Strip (U.S.A.), and Hilton Baku (Azerbaijan). 

Find more information, watch video interviews and enjoy virtual tours of eforea at www.hiltonglobalmediacenter.com/eforea. Additional information for consumers is available at www.hilton.com/eforea and www.hiltontohome.com.

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212

Dasha Ross
Hilton Worldwide
+ 1 703 883 5805

About Hilton Hotels & Resorts

Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials. View a list of official social channels at www.hilton.com/social. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market leading brands.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of eleven world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.