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John Forrest AlesPHONE+ 1 703 883 5381 EMAILjohnforrest.email@example.com ADDRESS7930 Jones Branch Drive
Senior Director - Global Brand Public Relations
McLean, Virginia 22102
eforea: spa at Hilton Launches to Franchise Hotel Owners
More Than 90 Locations Currently in Development for Innovative Global Spa Concept
January 25, 2012
MCLEAN, Va. and LOS ANGELES - Hilton Worldwide today announced continued expansion of eforea: spa at Hilton, its innovative global spa concept. Refined at seven properties owned or managed by Hilton Worldwide since debuting in late 2010, the turnkey spa solution is now available to franchise owners across the Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands. Already one of the fastest growing spas in the world,eforea: spa at Hilton offers a spa solution with consistent standards, customizable key elements and ease of implementation. Franchise availability is expected to expand the eforea concept's global pipeline, which already includes more than 90 locations in development at Hilton Worldwide managed hotels.
"The success of eforea: spa at Hilton demonstrates what our company, Hilton Worldwide, doesbest - provide best in class solutions for property owners and compelling reasons for today's travelers to choose Hilton," said Jim Holthouser, global head, full service brands, Hilton Worldwide. "eforea has been well received by spa-goers and hotel developers around the world. Our concept can make opening a new spa faster and cost-effective for our hotels and it is poised to expand and enter new markets at a rapid pace."
Hilton Worldwide leverages its expertise as one of the world's largest spa providers. eforea: spa at Hilton provides a cutting-edge spa concept that meets guests' needs around the globe while also being cost effective and easy to implement. Thespa's design concept ensures consistent spa installations globally while honoring local cultures and a sense of place. Design standards are complemented with the ease of standard operating procedures, global supply agreements, training curriculum and an exclusive treatment menu, which can make opening a new spa simpler.
eforea: spa at Hilton also offers owners an online booking engine, pre-opening support, sourcing and distribution of retail products by L'ITYA, Vitaman, Kerstin Florian and Peter Thomas Roth, and a distinct brand identity with standards and a full collateral suite.
"We are optimistic about the new potential for growth of eforea: spa at Hilton as we work with our current and potential owners to help them meet the needs of today's travelers," said Tyra Lowman, senior director, global spa, full service and luxury brands, Hilton Worldwide. "From our signature treatment journeys to core design elements and global marketing, we are focused on building consumer preference for eforea and helping our hotels excel in the competitive spa environment."
In 2011 Spa magazine readers ranked eforea: spa at Hilton as a top five spa brand. The eforea experience is shaped by threesignature treatment journeys - the Essentials Journey, Escape Journey and Men's Journey - all which customized to provide balance and wellness for body and soul. In December 2011 Hilton began selling eforea: spa at Hilton products on its retail site, www.hiltontohome.com. Since launching, eight Hilton properties in five countries currently offer the eforea experience. Hotels currently featuring eforea spas include: Hilton Short Hills (New Jersey, U.S.A.), Millennium Hilton Bangkok (Thailand), Hilton On The Park Melbourne (Australia), Hilton Pattaya (Thailand), Hilton Queenstown (New Zealand), Hilton Surfers Paradise (Australia), Hilton Grand Vacations Suites on the Las Vegas Strip (U.S.A.), and Hilton Baku (Azerbaijan).
Find more information, watch video interviews and enjoy virtual tours of eforea at www.hiltonglobalmediacenter.com/eforea. Additional information for consumers is available at www.hilton.com/eforea and www.hiltontohome.com.
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
+ 1 703 883 5805
About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 79 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.