Hilton Hotels & Resorts Launches Hospitality Industry's First iAd With "Stay Hilton, Go Everywhere" Campaign

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July 26, 2011

MCLEAN, Va. - Hilton Hotels & Resorts has today launched the hospitality industry's first iAd as an extension of its "Stay Hilton, Go Everywhere" global multi-channel campaign.  iAd is Apple's mobile advertising network, reaching millions of iPhone, iPad and iPod touch users right in their favorite apps.  iAd campaigns combine the storytelling power of TV with the engagement of digital, so that users tap them knowing they'll be entering a unique, immersive ad with a variety of rich interactive experiences.

The highly-interactive "Stay Hilton, Go Anywhere" iAd takes users in the U.S. and U.K. on virtual vacations at Hilton properties around the world, including: Egypt's Nile River, the canals of Venice and the white sands of Puerto Rico.  A compass rose on the bottom of the screen points toward a country name accompanied by a beautiful image, with other destinations moving into view as the user moves their device or themselves to the left or right, making the iAd the first to use the built-in, three-axis gyroscope of iPhone and iPad as the core navigational element of the ad. 

"We continue to leverage the latest technologies to share the Hilton story with today's tech-savvy travelers," said Dave Horton, global head, Hilton Hotels & Resorts.  "This iAd reflects the entrepreneurial spirit of our brand as one that ventures beyond the norm to ensure it stays as relevant today as when it was first created."

A total of nine signature Hilton Hotels & Resorts properties around the world - from Egypt and India to the Seychelles and Mexico - can be explored in the iAd via inspired visual imagery and interactive features including Twitter and e-mail integration and downloadable wallpaper.  The result is a lively, engaging user experience that surprises, entertains and creates new vacation dreams.

The "Stay Hilton, Go Everywhere" iAd may be viewed at www.youtube.com/hilton.  Learn more about the "Stay Hilton, Go Everywhere" campaign at www.hilton.com/goeverywhere or download images at www.hiltonglobalmediacenter.com.

Contact:
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

Niki Jensen
Murphy O'Brien (for Hilton)
+ 1 310 435 5410
njensen@murphyobrien.com

About Hilton Hotels & Resorts

One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 79 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.