Hilton Hotels & Resorts Launches Hospitality Industry's First iAd With "Stay Hilton, Go Everywhere" Campaign

This information originated in American English.

July 26, 2011

MCLEAN, Va. - Hilton Hotels & Resorts has today launched the hospitality industry's first iAd as an extension of its "Stay Hilton, Go Everywhere" global multi-channel campaign.  iAd is Apple's mobile advertising network, reaching millions of iPhone, iPad and iPod touch users right in their favorite apps.  iAd campaigns combine the storytelling power of TV with the engagement of digital, so that users tap them knowing they'll be entering a unique, immersive ad with a variety of rich interactive experiences.

The highly-interactive "Stay Hilton, Go Anywhere" iAd takes users in the U.S. and U.K. on virtual vacations at Hilton properties around the world, including: Egypt's Nile River, the canals of Venice and the white sands of Puerto Rico.  A compass rose on the bottom of the screen points toward a country name accompanied by a beautiful image, with other destinations moving into view as the user moves their device or themselves to the left or right, making the iAd the first to use the built-in, three-axis gyroscope of iPhone and iPad as the core navigational element of the ad. 

"We continue to leverage the latest technologies to share the Hilton story with today's tech-savvy travelers," said Dave Horton, global head, Hilton Hotels & Resorts.  "This iAd reflects the entrepreneurial spirit of our brand as one that ventures beyond the norm to ensure it stays as relevant today as when it was first created."

A total of nine signature Hilton Hotels & Resorts properties around the world - from Egypt and India to the Seychelles and Mexico - can be explored in the iAd via inspired visual imagery and interactive features including Twitter and e-mail integration and downloadable wallpaper.  The result is a lively, engaging user experience that surprises, entertains and creates new vacation dreams.

The "Stay Hilton, Go Everywhere" iAd may be viewed at www.youtube.com/hilton.  Learn more about the "Stay Hilton, Go Everywhere" campaign at www.hilton.com/goeverywhere or download images at www.hiltonglobalmediacenter.com.

Contact:
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

Niki Jensen
Murphy O'Brien (for Hilton)
+ 1 310 435 5410
njensen@murphyobrien.com

About Hilton Hotels & Resorts

Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials. View a list of official social channels at www.hilton.com/social. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market leading brands.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with more than 678,000 rooms in 91 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.