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John Forrest AlesPHONE+ 1 703 883 5381 EMAILjohnforrest.email@example.com ADDRESS7930 Jones Branch Drive
Senior Director - Global Brand Public Relations
McLean, Virginia 22102
Hilton Hotels & Resorts Announces Global Program For Chinese Travelers
Hilton Huanying Program To Extend Inspired, Authentic Welcome To Guests
July 11, 2011
MCLEAN, Va. and SHANGHAI - Hilton Hotels & Resorts today announced the global launch of Hilton Huanying, a tailored experience for Chinese travelers. Hilton Huanying takes its name from the Chinese word for "welcome," and extends authentic experiences with amenities, service standards and dedicated Hilton Team Member training. Nearly 50 hotels are already enrolled in the program, which debuts August 16 in San Francisco. The properties encompass many destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney. Launched by Hilton Hotels & Resorts, this program is available for all Hilton Worldwide hotels prepared to deliver the Hilton Huanying service standards.
The program is backed by the Hilton brand's extensive field research and more than two decades of hospitality leadership in China. Chinese travelers will find familiar comforts in three key touch points of the on-property experience (arrival, guest room and Breakfast at Hilton). Hilton Huanying continues Hilton Hotels & Resorts' efforts to be the leading hotel choice for all travelers of Chinese origin from around the world.
"Every experience we share with our guests begins with a welcome. Hilton Huanying is an extension of our brand promise to ensure every guest feels cared for, valued and respected," said Dave Horton, global head, Hilton Hotels & Resorts. "As the world prepares to welcome the growing number of Chinese travelers, we continue to lead and give guests compelling reasons to choose Hilton."
Huanying offers a consistent guest experience with three signature hospitality touch points designed to make stays more enjoyable and comfortable: The arrival experience, guest room amenities and Breakfast at Hilton offerings.
- Front desk Team Member fluent in Chinese
Guest Room Amenities
- Tea kettles
- Selection of Chinese tea available upon request
- Dedicated television channel broadcasting Chinese programming
- Welcome letter written in Chinese
Breakfast at Hilton Offerings
- Two varieties of congee with condiments; fried rice or fried noodles; dim sum selection; fried dough fritters (crullers); hard boiled eggs; fresh fruit; Chinese tea and soy milk.
- Chinese culinary utensils include chopsticks and chopsticks holder; Chinese spoons and soy sauce dish.
Hilton Worldwide currently has 3,750 hotels around the world, 17 properties of which are in China, one of the world's fastest-growing economies and leading hospitality markets. Hilton Worldwide intends to expand its presence in China to more than 100 properties in the next five years. Eight of the company's hotels in China are in the Hilton Hotels & Resorts portfolio and the brand has another 49 properties in development. Hilton was able to determine the needs and expectations of today's Chinese traveler that shaped Hilton Huanying by leveraging more than two decades of experience gained from operating in China in addition to the brand's expertise as a global leader of hospitality.
Interviews with general managers at Hilton brand hotels in China and respected Chinese travel agencies complemented a three-month Hilton Huanying test program in early 2011 at three hotels in the U.S., UK and South Korea. The cumulative research findings guided the development of the Hilton Huanying philosophy while the cultural needs and desires of Chinese travelers became the foundation of the program's roster of appropriately selected amenities and services that comprise the Hilton Huanying toolkit for participating hotels.
Beginning August 16, travelers can access a list of participating hotels and additional program details at www.hilton.com/huanying.
For press materials and photos, please visit www.hiltonglobalmediacenter.com/huanying.
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
Murphy O'Brien (for Hilton)
+ 1 310 586 7161
Ketchum Shanghai (for Hilton)
+86 21 6353 2288 ext.115
About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 79 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.