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Brand Public Relations,
Hilton Hotels & Resorts
McLean, Virginia 22102
Hilton BogotaOpened: November, 2011
Hilton Hotels & Resorts, Hilton Worldwide’s flagship brand with more than 550 properties across six continents, has announced its annual Brand Awards of Excellence winners in the Americas. Each year, Hilton honors properties for outstanding performance in multiple categories, including marketing, food and beverage, housekeeping and brand culture.
Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, builds on the success of its “Stay Hilton. Go Everywhere.” campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements. Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions – “Go Chill,” “Go Refresh” or “Go Foodie” – and evolves the “Stay Hilton. Go Everywhere.” concept with a focus on the exceptional experiences guests will find within the brand’s global portfolio.
According to a Common Sense Media Research Study, more than half of all children have access to one of the ‘new’ mobile devices at home, and more than 50 percent of all 2- to 4-year-olds and 90 percent of 5- to 8-year-olds have used a computer.