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Brand Public Relations,
Hilton Hotels & Resorts
McLean, Virginia 22102
Hotel Gives Away A Free $10,000 Meeting....And More
January 04, 2010
ALEXANDRIA, Va. - This year our Sales Team came together to brainstorm an out of the box idea to help local organizations during a tough economic period. Whether it's a rebate to their master bill, free breakfast or free Internet every hotel these days has some sort of value added incentive for meeting planners and host organizations. We chose to give away a free $10,000 meeting.
Our goal was to find one company that was planning a meeting critical to stimulating future business for their company, a meeting that benefited the local Alexandria economy, or to reward an organization with deep local and national charitable roots with a $10,000 completely free, no strings attached, meeting. We incorporated our entire community in the process as well as reached out to Hilton to support this campaign. Opening up this promotion to our local Convention and Visitors Bureau and to the Hilton Hotels brand enabled us to receive exposure we would've never received had we promoted this on our own. We wanted to give back to those in the community who were not just surviving, but thriving in the current economy.
We were fortunate enough to have 110% support from Hilton on this initiative. We worked closely with John Carroll our Brand Performance Representative, who suggested that we contact the Hilton PR Department. John Forest Ales helped us spread the news and linked the official Hilton Hotels Facebook page to our page, connecting us to 25,000 plus Hilton fans.
Lucky for us, the support we received from the brand doesn't end there. We narrowed over 100 submissions we received to just three organizations. All with equally impressive and compelling pleas to win this meeting. Kieran Donahue, Senior Director of Brand Marketing for the Americas agreed to come help "judge" and select a winner from our three runners up. Kieran was present along with myself, my supportive general manager ( there aren't too many out there that would support giving away a $10,000 meeting along with a free wedding the year prior), the Mayor of Old Town, and our CVB's vice president of sales. Kieran was so moved by each of the organizations stories, on behalf of the brand she donated an additional $5,000 to each organization!
With the support of the brand the exposure we received was unparalleled and our $10,000 meeting giveaway was transformed magically into a $25,000 giveaway. Now that's what we call starting the New Year with a bang! Thank you Hilton!
Stephanie Snapkoski, Director of Sales and Marketing, Hilton Alexandria Old Town, is a seven year Hilton Team Member.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.