Hilton Hotels & Resorts Voted Top Hotel Brand In Asia

Results Based On Extensive Consumer Survey Conducted Across 10 Regional Markets

This information originated in American English.

September 07, 2010

SINGAPORE and MCLEAN, Va. -  Hilton Hotels & Resorts, one of the most recognized names in the global hospitality industry, today announced that it has been named as the top hotel brand in Asia for 2010 by global research company Taylor Nelson Sofres (TNS), in conjunction with one of the region's leading media, marketing and advertising publications, Media. This is the second consecutive year Hilton clinched the title since the study's "Travel & Leisure" category was introduced in 2009.

"Hilton is the leader in global hospitality and this research speaks to our strong brand power across Asia," said Dave Horton, global head, Hilton Hotels & Resorts brand. "In addition to unmatched brand awareness, Hilton has earned the trust and affinity of today's global travelers and continues to lead through innovation and a genuine commitment to refreshing hospitality."

The results were based on interviews conducted with more than 3,300 people across 10 markets including Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. Consumers surveyed were asked to name brands in different categories that they trust the most or have the best reputation in terms of product and service standards. The other major product and service categories include financial services, retail, automotive and consumer electronics.

Respondents were asked the following questions:

"Being named the top hotel brand in Asia is a strong endorsement of the efforts being made by our teams who consistently deliver exceptional, quality accommodations and services. We will strive to maintain this enviable position as the hotel brand of choice," said Martin Rinck, area president - Asia Pacific, Hilton Worldwide.

Hilton currently has 47 hotels in operation in Asia and more than 530 properties worldwide. Hilton Beijing Capital Airport, China's first luxury airport hotel, opened in July and the brand's extensive development pipeline includes 33 properties in the Asia Pacific region. Hilton Hongqiao Shanghai (China), Hilton Pattaya (Thailand), Hilton Chennai Guindy (India) scheduled to open during the next two months.

To read more about the TNS and Media study, visit www.tnsglobal.com.

John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212

Charlotte Seymour, Hilton Worldwide, Asia Pacific
+ 61 (0) 2 9266 2091

Soon Lishan / Roxanne Toh, ICON International
+ 65 6220 2623
lsoon@iconinternational.com.sg / rtoh@iconinternational.com.sg

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.