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Hilton Hotels & Resorts Ranked Top International Hotel Brand In India And Number Two Hotel Brand Overall
September 12, 2014
NEW DELHI, India - Hilton Hotels & Resorts has been ranked the number one international hotel brand in India in BDRC Continental's India Hotel Guest Survey 2014. The flagship brand of Hilton Worldwide has also been rated number two among all domestic and international hotel brands in the annual survey that tracks the performance of 116 hotel brands that have a presence in the country. The Hotel Guest Survey maps six Brand Health Indicators to assess performance including prompted and unprompted awareness, loyalty, leading choice, usage in the last 12 months and intent to recommend.
Daniel Welk, vice president, operations - India, Hilton Worldwide, said, "We appreciate the high regard and trust that guests place in Hilton. This recognition is testament to our team members' passion and commitment to upholding the great legacy of our brand and delivering on the brand's promise to ensure every guest feels cared for, valued and respected."
Hilton Worldwide presently operates 13 hotels and resorts in India under its two upscale brands, Hilton Hotels & Resorts and DoubleTree by Hilton, and two mid-market brands, Hilton Garden Inn and Hampton by Hilton. The five Hilton brand hotels that Hilton Worldwide manages in the country include the recently-opened Hilton Bangalore Embassy GolfLinks and Hilton Jaipur, Hilton Chennai, Hilton Mumbai International Airport and the exclusive Hilton Shillim Estate Retreat & Spa.
About the BDRC Group
The BDRC Group is a multi-award winning market research group, headquartered in London and operating on a global basis. In the UK the Group comprises leading market research agency BDRC Continental, data and operations business Perspective Research Services, retail insight specialist ESA Retail, digital agency Alligator Research and qualitative field agency Viewpoint. In the Asia Pacific region the Group features BDRC Asia Singapore, BDRC Asia Indonesia (Jakarta), BDRC China (Beijing) and BDRC Jones Donald (Sydney). The Group ethos is that each company be staffed by highly experienced researchers with great reputations in their individual fields as well as in the market research industry. Clients of the agencies in the BDRC Group value the consultative approach and ability to understand and add value to clients' businesses - what we call ‘providing intelligence'. The BDRC Hotel Guest Surveys are the definitive, nationally representative source of insight into hotel brand performance and market dynamics, covering more than 30 countries worldwide. www.bdrc-group.com
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About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.