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Hilton Hotels & Resorts Races Through UAE With World’s First Live 3D Grand Prix Screening And Promotions
September 19, 2010
DUBAI, U.A.E. and MCLEAN, Va. - As the racing season winds toward Abu Dhabi and Dubai, Hilton Hotels & Resorts today celebrated its sponsorship with the Vodafone McLaren Mercedes Formula One team by unveiling a programme of marketing activities that includes the first-ever live 3D screening of a Grand Prix event.
The action begins Oct. 3, 2010, with Hilton-sponsored Grand Prix themed pub quizzes and daily radio competitions across the United Arab Emirates, which offer fans the chance to win tickets to the Abu Dhabi Grand Prix and official Grand Prix merchandise. Prize winners can also bag VIP passes to a Hilton Racing world exclusive, when it becomes the first to screen live 3D races, with both the Brazilian and Abu Dhabi Grands Prix being shown at Hemingway's in Hilton Abu Dhabi.
"Grand Prix Racing gives Hilton a unique platform for sharing experiences with our partners and guests around the world," said Dave Horton, global head, Hilton Hotels & Resorts brand. "Hilton properties are ideally located worldwide as the perfect base for Grand Prix weekends. With Abu Dhabi and Dubai catering for the 2010 Abu Dhabi race, the UAE is the perfect location for us to host our live worldwide 3D screening and offer these top prizes to the thousands of Grand Prix fans based in the Emirates."
The live 3D screenings use cutting-edge Japanese technology that splits a signal into two, one for each eye, before marrying them back together into one picture that is viewable using polarised glasses. The new technology means the quality will be unrivalled for a live 3D screening.
Upcoming Hilton Racing events include:
- "Spot the Hilton Racing Driver" promotion on Channel 4FM Morning Show October 3-7, 2010
- Hilton Racing Pub Quiz at participating Hilton sports bars within the UAE every Tuesday for six weeks starting October 5 until November 9, 2010
- Live 3D screenings at Hemingway's, located within Hilton Abu Dhabi (Brazilian Grand Prix November 7/ Abu Dhabi Grand Prix November 12-14). There will be limited space for members of the public to enjoy the action.
Earlier this season Hilton solicited questions from its guests and Team Members around the world for an exclusive Q&A session with Vodafone McLaren Mercedes Formula One driver Lewis Hamilton, the youngest world champion in Formula One history. In advance of the UAE Grand Prix events, Hilton is publishing video of "An Audience with Lewis Hamilton", filmed at Hilton London Tower Bridge, on its official YouTube channel, www.youtube.com/Hilton.
Hilton Racing is celebrating the Hilton Hotels & Resorts brand's five-year affiliation with the Vodafone McLaren Mercedes Formula One team. Learn more about Hilton Racing at www.hilton.com/racing.
John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212
Ian Hainey, Custard Communications (for Hilton)
+971 50 466 1368
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.