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Hilton Hotels & Resorts Races Through China With “The Amazing Race: China Rush Season II”
August 09, 2011
SHANGHAI and MCLEAN, Va. - Hilton Hotels & Resorts continues to bring its "Stay Hilton Go Everywhere" story to more Chinese cities by joining force with reality competition series, The Amazing Race: China Rush Season II.
The Amazing Race: China Rush is a local version of the world famous series The Amazing Race produced by Shanghai Media Group and in association with Disney-ABC International Television Asia Pacific. Built upon the success enjoyed by the 12-episode reality show in 2010, the show is now in its second season featuring an exclusive hotel partnership with Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide.
The iconic hotel brand, which has more than 20 years of experience in China, is leveraging the program's travel theme to showcase its rapid expansion of city hotels and beach resorts across China. The Amazing Race: China Rush Season II began airing on Dragon TV and ICS August 7. Fans of the show will also be able to join in the viewers contest to win a stay in one of the eight Hilton Hotels & Resorts properties currently operating within China.
"This collaboration of TV sponsorship and content integration in China represents our increasing focus on remaining a relevant, leading brand within the local market," Dave Horton, global head, Hilton Hotels & Resorts, said. "The unique format of participants racing across the world is the perfect fit for our 'Stay Hilton, Go Everywhere' campaign. This series provides us a unique opportunity to showcase the myriad of Hilton destinations and experiences within China and reinforces our position as the ultimate choice for the world's leisure travelers."
In this season's race across China, contestants will be faced with Hilton-specific challenges where they find themselves subjected to the same demanding hospitality standards the brand maintains as a stylish, forward-thinking global industry leader. Racers who check in first at selected pit stops will also walk away with holiday stays at a Hilton hotel or resort.
Hilton Hotels & Resorts currently has 64 hotels in operation in Asia and more than 540 properties in 78 countries worldwide. In July, Hilton announced the global launch of Hilton Huanying, a tailored-made service and travel experience for Chinese travelers overseas available at participating hotels across Hilton Worldwide's 10 leading brands.
Fans of the TV show series can follow Hilton activities in conjunction with the race through its official social media channels on Facebook (www.facebook.com/Hilton), Twitter (www.twitter.com/HiltonOnline) and YouTube (www.youtube.com/Hilton).
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
Ketchum Shanghai (for Hilton)
+8621 63532288 115
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.