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Hilton Hotels & Resorts Partners With Sony Pictures Television Networks' 'The Firm'
Hilton Brings Series-Inspired Adventure to International Viewers with Contest
April 19, 2012
MCLEAN, Va. - Hilton Hotels & Resorts announces its partnership with Sony Pictures Television Networks' new original series "The Firm," which airs on NBC in the United States and more than 62 countries abroad through AXN network. Hilton serves as the official hotel partner for the television drama that includes scenes showcasing Washington Hilton and Capital Hilton, signature properties in the Washington, D.C. area from the global hotel brand. Viewers in select territories can continue the excitement off-screen with an exclusive online contest offering a grand-prize vacation to any one of the more than 550 Hilton Hotels & Resorts properties worldwide.
Viewers in Latin America, Brazil, Southeast Asia, Spain, Poland and Hungary can visit www.axn.com to enter for a chance to win a dream vacation for two from Hilton Hotels & Resorts. Timing will coincide with the airing of the sixth episode of "The Firm" in each territory, when the Hilton properties appear.
"Hilton has a long history of working with the entertainment industry to tell the story of global travel through films, television shows, world events and other dynamic partnerships," said Dave Horton, global head, Hilton Hotels & Resorts. "With more than 103 million households able to watch 'The Firm' on AXN in key regions for our brand, we're delighted to partner with Sony Pictures Television Networks and showcase two fantastic properties located in Washington, D.C."
In "The Firm," lead character Mitch McDeere is confronted with a difficult choice and those who participate in the contest will be asked the same question he asked himself: "Would you choose to stay or leave the witness protection program and why?" Viewers who answer that question will be entered to win a grand prize for a vacation to any Hilton Hotels & Resorts property of their choice.
The prize includes:
- Six-night stay for two
- Business-class airfare
- Airport transfers
- Daily breakfast
Additionally, viewers will have the chance to win a three-night stay at any Hilton Hotels & Resorts destination worldwide. Three people will be awarded in each participating AXN territory. Terms and conditions for the contest apply.
Based on the best-selling novel by John Grisham, "The Firm" continues the story of attorney McDeere who brought down a prestigious Memphis law firm operating as a front for the Chicago mob. After a difficult decade, McDeere and his family now emerge from isolation to reclaim their lives and their future - only to find that past dangers are still lurking and new threats are everywhere. Viewers will see Washington Hilton and Capital Hilton in a series of scenes, including those that highlight the North Gate Grill at Capital Hilton and the Presidential Suite at Washington Hilton. "The Firm" is an AXN original, produced by Entertainment One (eOne) in association with Sony Pictures Television Networks.
For more information about "The Firm" or to enter the contest, visit www.axn.com. To learn more about Hilton Hotels & Resorts, visit www.hilton.com. Media can access additional information at www.hiltonglobalmediacenter.com.
John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.