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Hilton Hotels & Resorts Named No. 1 Hotel Brand In Australia For The Ninth Consecutive Year
2013 Annual Report From BDRC Continental Also Declares Hilton No. 1 Business And Leisure Brand Amongst Australian Travellers
November 06, 2013
SYDNEY and MCLEAN, Va. - For the ninth consecutive year, Hilton Hotels & Resorts was named no. 1 hotel brand in Australia in the annual BDRC Hotel Guest Survey. Hilton has also retained its position as the no. 1 business and leisure hospitality brand.
BDRC carried out interviews with more than 1,000 people, including 503 business travellers and 520 leisure travellers that ultimately ranked Hilton Hotels & Resorts as the top hospitality brand in Australia.
The metrics that were used included both prompted and unprompted awareness, brand loyalty (business), leading choice and used in the last 12 months. In each of these metrics Hilton Hotels & Resorts scored favourably over its competitors with a staggering 91 percent of responders aware of the Hilton brand when prompted.
Ashley Spencer, vice president operations - Australasia, Hilton Worldwide, said, "This achievement is a shared success and the result of a combination of factors. It is the result of our operational excellence, our exceptional service, of us upholding the integrity of our brand and ultimately the result of us honouring the great legacy of Hilton."
Hilton Worldwide manages 12 unique hotels within Australia including the recently opened Hilton Darwin and Australia's first DoubleTree by Hilton properties that were introduced to the Northern Territory on May 1, 2013. These properties expanded the Hilton Worldwide portfolio in this region and include DoubleTree by Hilton Alice Springs, DoubleTree by Hilton Esplanade Darwin and DoubleTree by Hilton Darwin. Guests staying at these hotels will be greeted with the characteristic qualities currently found at the brand's more than 325 DoubleTree by Hilton locations in 26 countries around the world, including the warm welcome of the brand's legendary chocolate chip cookie presented to every guest at check-in; an array of upscale amenities and guest services and a unique and caring team member commitment to the local community.
About the BDRC Group
The BDRC Group comprises leading specialist market research agency BDRC Continental, operations group Perspective Research Services, ESA Retail and most recently BDRC Asia, BDRC Jones Donald and BDRC China. With offices in London, Sydney, Singapore and Beijing, and affiliates in South Africa and the USA, we operate worldwide - in more than 60 countries last year - and have a strong global reach: we are the UK member of the independent Global agency network.
BDRC Continental leads in providing insight to the Hotels, Meetings and Hospitality sectors. We've been helping brands get closer to their customers, improve guest experience and drive positive impact on the bottom line for more than three decades. No one knows the market quite like us.
+61 2 9266 2095
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.