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Hilton Hotels & Resorts Launches Hospitality Industry's First iAd With "Stay Hilton, Go Everywhere" Campaign
July 26, 2011
MCLEAN, Va. - Hilton Hotels & Resorts has today launched the hospitality industry's first iAd as an extension of its "Stay Hilton, Go Everywhere" global multi-channel campaign. iAd is Apple's mobile advertising network, reaching millions of iPhone, iPad and iPod touch users right in their favorite apps. iAd campaigns combine the storytelling power of TV with the engagement of digital, so that users tap them knowing they'll be entering a unique, immersive ad with a variety of rich interactive experiences.
The highly-interactive "Stay Hilton, Go Anywhere" iAd takes users in the U.S. and U.K. on virtual vacations at Hilton properties around the world, including: Egypt's Nile River, the canals of Venice and the white sands of Puerto Rico. A compass rose on the bottom of the screen points toward a country name accompanied by a beautiful image, with other destinations moving into view as the user moves their device or themselves to the left or right, making the iAd the first to use the built-in, three-axis gyroscope of iPhone and iPad as the core navigational element of the ad.
"We continue to leverage the latest technologies to share the Hilton story with today's tech-savvy travelers," said Dave Horton, global head, Hilton Hotels & Resorts. "This iAd reflects the entrepreneurial spirit of our brand as one that ventures beyond the norm to ensure it stays as relevant today as when it was first created."
A total of nine signature Hilton Hotels & Resorts properties around the world - from Egypt and India to the Seychelles and Mexico - can be explored in the iAd via inspired visual imagery and interactive features including Twitter and e-mail integration and downloadable wallpaper. The result is a lively, engaging user experience that surprises, entertains and creates new vacation dreams.
The "Stay Hilton, Go Everywhere" iAd may be viewed at www.youtube.com/hilton. Learn more about the "Stay Hilton, Go Everywhere" campaign at www.hilton.com/goeverywhere or download images at www.hiltonglobalmediacenter.com.
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
Murphy O'Brien (for Hilton)
+ 1 310 435 5410
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.