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Hilton Hotels & Resorts Blue Paper Points To Key Resort Trends As 2011 Summer Travel Season Approaches
Survey Shows Travelers Trending Toward Shorter Booking Cycle for Resort Vacations
May 16, 2011
MCLEAN, Va. - A Blue Paper published today by Hilton Hotels & Resorts indicates 42 percent of upscale travelers in the United States will book within three months of departure. Titled Blue Paper: Resort Trends Summer 2011, the study provides an outlook of 2011 summer resort travel and global trends related to the leisure segment. Hilton Hotels & Resorts uses proprietary qualitative and quantitative global research, third-party data and its own global expertise to offer a view of the resort segment of the hotel industry, citing valuable global traveler preferences and current guest booking patterns.
In addition to confirming the trend of shorter booking cycles, even at resorts, the study outlines emerging global trends in the resort space and consumer expectations. The comprehensive research conducted throughout the past year includes findings from 2,500 online interviews in four countries (United States, United Kingdom, Germany and Russia), specifically targeting travelers who have stayed at a resort for leisure in the past two years. Hilton Hotels & Resorts also conducted resort-specific focus groups in five cities (Los Angeles, Chicago, New York, London and Berlin) to gain deeper insights into the resort market. Most recently the flagship brand of Hilton Worldwide completed a supplementary survey, specifically related to summer 2011 resort travel among U.S. adults who regularly stay in full-service and luxury hotels and resorts. Media can download the Blue Paper at www.hiltonglobalmediacenter.com/resorts.
"Leisure travel remains a key area of focus for us on a global scale. In listening to our guests and travelers around the world, we identified clear expectations among customers in multiple global markets that are defining what the contemporary resort experience should be. This information will be helpful to travel agents, industry professionals and our partners as we begin the 2011 summer season," said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts.
Hilton Resorts, a specific collection of premier properties within the Hilton Hotels & Resorts portfolio, includes more than 70 resorts located throughout 26 countries. Earlier this month Hilton launched www.hilton.com/resorts, a new portal for travelers seeking resort experiences. The site includes special tools to allow guests to search for a resort by activity desired, or by geographic location, creating an enhanced user experience.
Additionally, Hilton Resorts offers a new pre-arrival planning service intended to help guests get the most out of their resort vacations. The service helps Hilton Resorts guests learn about their destination; book spa appointments, tee times and other leisure activities; and answer pre-departure questions.
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
Murphy O'Brien Public Relations (for Hilton)
+ 1 310 586 7120
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.