Hilton Colombo Ties Up With HSBC Colombo Fashion Week

This information originated in American English .

January 26, 2010

COLOMBO, Sri Lanka -  Fashion means - self expression that allows people to try on many things. Hilton Colombo for the first time tied up a partnership with HSBC Colombo Fashion Week, which will be held on 5th, 6th & 7th February 2010 at the hotel's Grand Ballroom. This won't be like any ordinary fashion week. HSBC Colombo Fashion Week will have a line up of events and Hilton Colombo will offer special room packages all with one theme in mind -  FASHION! Fourteen Sri Lankan designers and seven International designers will be showcasing their designs of clothing to an exclusive audience of invites only. Sri Lanka Tourism Promotion Bureau too will join hands with HSBC Colombo Fashion Week as a destination host, creating a strategic partnership that will work towards exploring opportunities for Sri Lanka as a destination.

This year's event will also feature International designers from Spain, India, Pakistan, Bangladesh and designers Rohit Bal, Tarun Tahiliani and Sanchita Ajjampur (India), Alecca Carrano (Italy), Orsola de Castro and Filippo Ricci (UK) are just to name a few top International trend setters gracing the event.

Host hotel; Hilton Colombo will be offering attractive room packages for this occasion. For US$ 130 +++ per night the VIP guests could enjoy accommodation at the Hilton Colombo on Double occupancy with breakfast, two Invitees for the Fashion show per night for all 3 nights and free access for 2 people to the "After party" at the Blue Elephant for all 3 nights. Guests are advised to book on www.hilton.com to avail themselves for this special package which is exclusive and limited.

Apart from the above package there will be exciting Food & Beverage offers involving the Fashion week. High Tea Blend on the 7th of February will be High Tea and High Fashion where guests could mingle with the designers and enjoy designer gourmet Teas along with designer high tea buffet at the Thorana Lounge from 3pm to 6pm. The biggest Sunday Brunch in town too will be converted into a "Fashion Brunch" on Sunday, 7th February showcasing on a big screen the fashion events of the previous nights.

One of the purposes of this event is to aim to complete the cycle with Sri Lankan designers, assisting them to take their designs beyond the ramp; to begin designing as per trends, and with the end consumer in minds. "This results in attracting retailers to their garments, for them to reach that fashion customer. It completes the commercial infrastructure and thereby allows them to develop as designers and sustain themselves." said organizer Ajai Vir Singh.

Hilton Colombo's General Manager Jerome Auvity too commented "We are extremely privileged to host this high end fashion show with a difference. It will be an event definitely to looked forward to."


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