Hilton Announces Landmark Hotel Signing In Montenegro

Global Hotel Brand Bolsters Its Presence In Southeastern Europe

This information originated in UK English.

September 06, 2010

PODGORICA, Montenegro and MCLEAN, Va. -  Hilton Worldwide today announced the signing of a franchise agreement with AD UTIP Crna Gora to open a new Hilton hotel in Podgorica, Montenegro. Scheduled to open by the end of 2012, Hilton Podgorica Montenegro is Hilton Worldwide's first hotel signing in the country and will see the multi-million euro redevelopment of a historic building in the city.

Dave Horton, global head, Hilton Hotels & Resorts, said: "This latest announcement marks the continued growth of our forward thinking Hilton brand in Europe and we look forward to providing our world class hospitality to guests in Podgorica, Montenegro." 

The 200 guest room Hilton Podgorica Montenegro will enjoy a prominent location in the centre of Podgorica, the capital city of Montenegro. The historical site has operated as a hotel since 1952 and before opening as a Hilton hotel will undergo significant renovations and re-design, resulting in an enhanced guest offering.

The signing marks the continued expansion of the Hilton Hotels & Resorts brand in Europe. The hotel is joining a fast growing portfolio of stylish and forward thinking hotels in the region, including the recently opened Hilton The Hague and Hilton Gdansk, with many more iconic properties being opened in the next few years.

Patrick Fitzgibbon, senior vice president of development for Hilton Worldwide in Europe and Africa, commented: "This latest Hilton Worldwide signing in the sovereign state of Montenegro demonstrates the wide ranging appeal of our brands to investors and guests alike. With many of our world class brands building their presence in Eastern Europe, this hotel marks our entry into Montenegro and we believe will be a successful addition to our European portfolio."

Podgorica is the largest city in Montenegro and is home to the main seat of government administration as well as the country's economic, cultural and educational centres. Tourism in Montenegro has been a growing part of the country's economy since the 1980s; with visitors enjoying the beautiful architecture, picturesque lakes and mountain scenery and the premium visitor attractions of the Adriatic coast. The city also acts as a transport hub in soueastern Europe, with links to Serbia, Bosnia and to the coastal ports.

When open, guests will be able to enjoy newly designed bedrooms, a spa and wellness centre, restaurant, bar and bistro. The hotel will offer 900 square metres of event space with a ballroom and an original grand staircase as a focal point. Hilton Podgorica Montenegro forms part of a wider mixed use development that will also include a new luxury retail centre and casino.

Žarko Burić, managing director, AD UTIP Crna Gora and owner of Hilton Podgorica Montenegro, said: "I am delighted to be working with Hilton Hotels & Resorts, a brand synonymous with first-class hospitality around the world. I strongly believe this is a significant step for my company and the city of Podgorica."

In neighbouring Croatia, Hilton has been represented since 2005 with Hilton Imperial Dubrovnik, located some 130km from Podgorica by road. Transport routed across the Adriatic Sea will provide travellers with easy access to and from Italy and Greece. The Hilton Hotels & Resorts brand welcomes the world's travellers in more countries than any other upscale brand, with more than 530 hotels and resorts in 76 countries.  

Jules Kerby, Hilton Worldwide - Europe
+44 (0) 7966 893697

Dan Corfield, Hilton Worldwide - Europe
+ 44(0) 7974 229462

John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.