Engaging 50,000+ On The World's Most Popular Social Media Site

This information originated in American English.

August 30, 2010

MCLEAN, Va. -  Last week Hilton Hotels & Resorts achieved another industry first as we became the first hotel brand to pass 50,000 fans on Facebook. In the social media space, quality always trumps quantity, but nonetheless, this particular milestone speaks to the growing power of social media to engage our guests and tell the Hilton story.

Since August 2009, we've chosen to organically grow our presence on Facebook and Twitter. Rather than enticing users with a flood of giveaways, our tactics have focused on reaching users who find engagement with Hilton to be relevant and generating an authentic conversation about our brand and its hotels and resorts around the world. As a result, Hilton not only became the "most liked" brand on Facebook, but also achieved high scores from various third parties for its level of engagement through both Facebook and Twitter.

Telling the Hilton brand story will always be the core of this joint effort between our global public relations and online marketing teams. Our story is a compelling one that is told through a variety of ways - from the partnerships we engage locally and globally to the promotions and benefits we provide our guests to our community programs, strategic initiatives and the work of our Team Members who care for thousands of guests each day around the world. The social media platform gives us opportunities to bring our guests inside Hilton and share those stories that may not find their way into media headlines.

Of course much of our story is told by our passionate Hilton guests; the countless people who check into our more than 530 properties, and share their experiences with us. Social media provides a vibrant platform to listen to our guests to learn how we can better serve them and to celebrate those special Hilton Moments.

John Forrest Ales, Director - Global Brand Public Relations, is a one year Hilton Team Member.

John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.