Emerging brighter with our new global spa concept

This information originated in American English.

November 09, 2010

On October 21st, we launched our very first eforea spa at Hilton Short Hills. Our opening included several celebrity appearances such as Bethenny Frankel of BRAVO's The Real Housewives of New York, SEAL and others.  We're following the footsteps of Conrad Hilton's legacy to incorporate celebrities and seize the opportunity to celebrate, as he did to open the very first Hilton hotels. Most importantly, we are providing a cost effective, easy to implement spa solution for our owners and launching a unique product for our guests around the world.

Our next opening will be at the brand new, Hilton Melbourne on the Park in Australia and we have the potential to build more than 80 eforea locations in the near future across Hilton Worldwide's full service brands. Upcoming openings at Hilton properties include locations in Australia, United Arab Emirates, Japan and the Maldives. eforea is the essence of what Hilton stands for. Unique, refreshing, and emerging. It transcends the languages of the 76 countries served by Hilton Hotels & Resorts, our flagship brand, and is meant to relieve the stress of leisure and business travelers alike. 

eforea is using only the best vendors, which include products from Kerstin Florian (USA), LI'TYA (Australia) and VitaMan (Australia). We're very excited about rolling out the introduction to our new spa concept and to use such wonderful products that will draw our guests back to us as they travel globally. By combining our global travel expertise with the knowledge of these leading spa experts, we have built a truly compelling spa concept.

I hope you take great pride in this innovative concept and welcome your thoughts. There is a lot to celebrate and more to come, so thank you for supporting and being a part of the leader in global hospitality!

Tyra Lowman, senior director, spa brands, full service and luxury brands, Hilton Worldwide, is a one year Hilton Team Member.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.