eforea: spa at Hilton Launches to Franchise Hotel OwnersMore Than 90 Locations Currently in Development for Innovative Global Spa Concept
MCLEAN, Va. and LOS ANGELES - January 25, 2012 - Hilton Worldwide today announced continued expansion of eforea: spa at Hilton, its innovative global spa concept. Refined at seven properties owned or managed by Hilton Worldwide since debuting in late 2010, the turnkey spa solution is now available to franchise owners across the Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands. Already one of the fastest growing spas in the world,eforea: spa at Hilton offers a spa solution with consistent standards, customizable key elements and ease of implementation. Franchise availability is expected to expand the eforea concept’s global pipeline, which already includes more than 90 locations in development at Hilton Worldwide managed hotels.
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